We've heard about networking, information interviewing, tapping into the hidden job market. Chances are you have used all these strategies, or at least heard of them.
Last week I talked about the trend towards insecurity in employment, so this week I want to tell you about a less well-known, but important career development technique called environment scanning, which can assist with the career decision making and subsequent planning processes. This actually started as an organisational development tool, offering businesses and other employing entities new ways to look forward and plan for a future that is characterised by many unknowns. In career development today, this term makes sense, as these days we are all trying to 'best fit' ourselves for futures that cannot be guaranteed. We have all heard the news that most of the jobs we will be doing ten years from now have not been invented yet, and those that will continue to exist will be carried out quite differently, thanks largely to technology and the increasingly global nature of work.
The kind of environment scanning I want to talk about bears some similarities to what career practitioners have traditionally called 'opportunity awareness', 'understanding the world of work', or just 'labour market awareness', but these are not quite the same. Let me explain.
'Opportunity awareness' is part of Career Development 101, it is the other side of the coin to 'self-awareness'. Broken down, this means that in order to have a meaningful, self-directed career, you need to understand yourself in a work-sense (your skills, talents, interests, motivations, core values and drivers, your social context, also your perceived and real limitations), as well as what opportunities exist for you. Sounds fair enough, doesn't it? Unfortunately, though, what this implies is that there is a job out there with your name on it; that there will be something just right for you and all you have to do is prepare yourself and it will come.
The thousands of law, medicine, education, engineering and accounting graduates working in non-related and often low-skilled jobs should be evidence enough that simply doing a course and graduating does not guarantee a job in that field. More than ever before, the labour market is far from being an =SUM equation.
The fact is, there may be a large number of jobs you can apply for, or, there may be just a few, or in fact zero opportunities. There may be a hundred jobs you would be more than happy to undertake, and which you feel at least somewhat qualified for, but for one reason or another, you are never going to get thanks to the increasing knowledge of creeping credentialism and the multiskilling hangover (to be the subject of another blog post). Understanding the world of work generally may be useful in developing your theoretical knowledge, but it is not going to get you a job and could, quite possibly, be a source of disillusionment. In any case, even if you find the contemporary labour market a fascinating field of inquiry (as I do), this is a field of constant change, and I doubt that many people, even career practitioners, have the time or energy to keep up to date.
This is the basis for the mistakes parents and other adults with good intentions make when they advise young people to become a this or a that. Their knowledge is, quite simply, limited and flawed. This is why people believe, truly, that because there are well-paid jobs as a doctor, accountant, lawyer, therefore studying to become one of these will mean you will in fact become a well-paid doctor, accountant or lawyer. In most cases, this is really bad advice, on a number of levels, but most of all, because unless you are truly gifted and passionate, you will only ever be an average doctor, accountant or lawyer and the really good jobs will always elude you.
So, what is environment scanning and where does it fit in? It is a number of things.
1. Firstly, it is an active process, or should I say a pro-active process. You are not passively reading the Job Guide or listening to an industry group paint their field with a coat of gloss. You are actively engaged in finding out the information you need to make the right decision for you.
2. Secondly, environment scanning is unique, because you are unique and your career needs and goals are unique. So, every single person will develop a unique and different view of their environment.
3. Thirdly, environment scanning puts you in the driver's seat. You are actually making decisions about the environment, whether it is friendly or hostile, open or closed. This helps you adopt an analytical approach.You determine the parameters for your scan: how far will you search geographically, how in-depth, and over what period of time. In fact, if you are properly engaged, environment scanning is something you are doing, to a greater or lesser extent, all the time.
4. Placing this in fourth position does not mean it is less important. Environment scanning is a holistic process: it engages the spirit, the imagination, your creative core. You need to, firstly, imagine one or more possible futures for yourself - you want new information, not old data. You are adopting a stance of curiosity, which enables to you discover new possibilities inside organisations, or perhaps in a business idea for yourself. Does that sound exciting? This process is akin to 'job crafting', in which you work towards creating your own 'best fit' job, perhaps by showing the leaders of an organisation how you can assist them to achieve their goals, or maybe in starting a business yourself to fill a gap in the market.
5.Lastly, if the last four elements are taken seriously and implemented, environment scanning is profound, creating a lifelong interest and the motivation to achieve. You have, in essence, found your life's work.
Does this all sound a bit new-agey and creepy? That's OK, you don't have to engage in any of these activities. In fact, I predict that less than 5% of people will ever be brave enough to really embrace this technique, which makes it all the more likely that the 5% minority will succeed.
If you are part of the 5 % and want to know more about how to undertake a successful environmental scan, along with other contemporary job search techniques, you'll be able to do so very soon, by reading my books, 'Who's Who in the Zoo? and 'What's New in the Zoo?'; both will be out later this year.
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